Google Pixel 10a Launch Set for February 18 with Blue Colorway

Launch details

Google announced that the Pixel 10a will be launched on February 18 in India and the global markets later this month. The company has not disclosed pricing. Google Store subscribers who sign up for information by 1:29pm IST on February 13 will receive an exclusive offer that can be applied to a future order with a Pixel 10a purchase.

The Pixel 10a is presented as the successor to the Pixel 9a, which debuted in March 2025. The device will arrive in a blue colour option, as teased in promotional imagery.

Design and features

The Pixel 10a retains the familiar design of its predecessor, featuring a flat dual rear camera unit housed inside a horizontal pill-shaped camera island and a single LED flash on the back. The Google branding remains center-aligned on the back panel. The display is surrounded by thick bezels and includes a centre-aligned hole-punch cutout.

A teaser image shows the Pixel 10a in a blue colour option, similar to the Iris colourway of its predecessor.

Google has not disclosed the full specifications for the non-flagship Pixel, but teasers hint at improved photography capabilities. The company also describes it as the “most durable Google Pixel A-Series yet,” which suggests better dust and water ingress protection. The Pixel 10a will feature Gemini as a built-in AI assistant.

Specifications and colour variations

• Options for storage: 128GB/256GB
• Colour options: Berry, Fog, Lavender, Obsidian, and Blue (leaked)
• Artificial Intelligence: Gemini integrated assistant
• Durability: "Most durable Pixel A-Series ever."
• Camera: Significant improvements to photographic potential teased — exact spec not available

Regarding prices, early reports suggest that EU pricing will start at 549 EUR for the 128GB model and 649 EUR for the 256GB model. This equates to roughly Rs. 58,000 and Rs. 69,000, respectively, based on current conversions cited in the material. Pricing for other regions, including the India market, has not been specified in the provided information.

The Pixel 10a is expected to arrive in India and global markets later this month. No further official details on availability or regional pricing beyond what is stated above have been provided.