OnePlus and Realme Reportedly Merge Under Unified Product Centre

OnePlus and Realme reportedly move under one structure

OnePlus and Realme reportedly merge under a shared product and business structure across China and global operations, according to a report citing Digital Chat Station. The change has not been confirmed by the companies, but the reported move comes after months of restructuring signals, reduced activity in some regions, and tighter integration inside OPPO’s ecosystem.

The report says both brands now sit under a unified sub-product centre. Under that setup, marketing and services are said to be combined, with Li Bingzhong leading the unit, Xu Qi overseeing marketing and after-sales, Li Jie leading the product unit, and Wang Wei taking a deputy general manager role. The companies already share supply chains, software layers and R&D, but the reported change would bring the two portfolios into a single organisational structure.

Reported leadership and structure changes

According to the input, Li Bingzhong, founder of Realme and senior vice president of OPPO, is leading the reported unit. Xu Qi, formerly president of Realme’s global marketing and sales, is overseeing marketing and after-sales. Li Jie, president of OnePlus China, is said to lead the product unit and report to Pete Lau, founder of OnePlus. Wang Wei, a former vice president of Realme, is described as deputy general manager reporting to Jie.

• Reported shared structure: unified sub-product centre
• Marketing and services: merged
• Product unit lead: Li Jie
• Marketing and after-sales lead: Xu Qi
• Overall unit lead: Li Bingzhong

What the reported merger could mean

The report suggests the main effect would be organisational rather than immediate for consumers. OnePlus continues to launch products in India and China, including the recent OnePlus Ace 6 Ultra, while the Nord CE 6 series and Pad 4 are set to launch in India shortly. Support and updates, according to the input, remain unchanged.

The longer-term impact will depend on how closely the product lines overlap. OnePlus has typically been positioned slightly higher, with cleaner software and more restrained hardware choices, while Realme has focused on aggressive pricing and faster refresh cycles. If both brands begin drawing from the same product roadmap, the separation between them could narrow, especially in the mid-range segment.

The reported move also fits into a wider consolidation pattern around OPPO. Realme joined OPPO as a sub-brand earlier this year, and OnePlus had officially merged into OPPO in 2021. The input says the reported restructuring comes as OnePlus reassesses its global strategy, with reduced activity in Europe and fewer global launches, while India and China remain active markets.

For now, there is no confirmation from the companies involved. The report, however, points to a more closely linked setup for OnePlus and Realme, both of which already operate within OPPO’s broader ecosystem. The next developments will likely depend on whether the reported structure becomes visible in upcoming product plans and regional launch activity.