Vivo moves beyond earbuds

Vivo has officially confirmed its first wireless over-ear ANC headphones ahead of its May 29 launch event in China, marking a new step for the company’s audio lineup. The headphones will arrive alongside the Vivo S60 series and bring active noise cancellation, triple-device connectivity and a lightweight 238g design.

The launch places Vivo in a category long dominated by Sony, Bose and Apple, where over-ear headphones are increasingly used for work, travel, calls and switching between devices. Reservations are already live on Chinese e-commerce platforms, but pricing has not yet been announced.

Why Vivo is moving beyond TWS earbuds now

Vivo has mainly been known for TWS earbuds in its audio products so far, so this first over-ear model is a clear expansion beyond that space. The company is entering a premium audio category that has become more important as people use headphones not only for music, but also for work calls, streaming, gaming and travel. The shift also fits a wider pattern in which smartphone brands are building more complete accessory ecosystems around their devices.

The new headphones are being introduced as Vivo expands its hardware lineup beyond smartphones and earbuds into a broader set of lifestyle and productivity-focused products. For users already inside Vivo’s device ecosystem, the launch could add another first-party audio option instead of depending only on third-party brands.

Comfort and multi-device use are central to the new headphones

Official teasers point to a lightweight 238g build, a minimalist design and large cushioned earcups. Vivo has also confirmed triple-device connectivity, which suggests the headphones are built for users who move between phones, tablets and laptops during the day. ANC support is confirmed as well, though detailed performance information has not been shared.

The design choices suggest Vivo is putting comfort and convenience near the top of the list. That matters in a market where people often wear headphones for long stretches and care as much about fit and switching between devices as they do about other specs. The headphones could be relevant for hybrid workers and students, who often jump from one device to another without wanting to reconnect manually each time.

Pricing will shape the reception

Pricing remains the key unknown ahead of the May 29 event. Sony, Bose and Apple continue to dominate the premium ANC headphones segment, and Vivo will be entering a field where established brands already have strong recognition. The reservations are live, but the company has not yet said how much the headphones will cost.

If Vivo aims at a more accessible price point, the launch could attract users looking for ANC headphones without the higher pricing that often comes with premium audio brands. If not, the company will have to rely on comfort, convenience and ecosystem use to stand out. For now, the product is positioned as Vivo’s first serious move into the over-ear ANC space, and the market response will depend largely on what the company says at launch.

• Product: Vivo first wireless over-ear ANC headphones
• Launch date: May 29
• Launch market: China
• Weight: 238g
• Features: Active noise cancellation
• Features: Triple-device connectivity
• Availability: Reservations live on Chinese e-commerce platforms
• Pricing: Not announced yet