Airtel and Adobe Offer One Year Free Adobe Express Premium to All Users

Airtel Adobe Express Premium Free for One Year

Adobe and Bharti Airtel announced a partnership on Thursday, offering a one-year free subscription of Adobe Express Premium to Airtel users. The offer covers prepaid and postpaid subscribers, Xstream users, and those with Airtel's DTH connection. The deal is valued at roughly Rs. 4,000 for more than 360 million Indians over the next 12 months.

Details of the offer

Access to the service is within Airtel's Thanks app. Adobe maintains that no credit card information is required to activate the freebie. Adobe is the second company to partner with Airtel for a free service after Perplexity did the same last year.

“We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India's vibrant creator economy and enabling people to easily produce standout content – whether boosting their careers, growing their businesses or promoting their passions,” said David Wadhwani, President, Creativity and Productivity Business, Adobe.

With Adobe Express Premium, users will get:

• 250 generative credits per month
• access to all premium static and video templates
• more than 200 million royalty-free Adobe Stock photos, videos, music tracks and design elements
• access to the complete Adobe Fonts collection with over 30,000+ fonts
• additional tools like Remove Video Background, bulk asset resizing, and 100GB of cloud storage

Adobe Express is pitched as a create-anything app, which is available across desktop, website, and mobile app. The platform was launched in 2021, and in 2025, the company integrated Firefly AI capabilities into it. The same year, Adobe also released the iOS and Android apps. Apart from English, the platform is available in eight Indian languages, including Hindi, Bengali, Gujarati, Kannada, Malayalam, Punjabi, Tamil, and Telugu.