Smartphone Price Hike Roundup Lists Revised Prices Across Samsung OPPO Vivo and More

Smartphone Price Hike across brands

Smartphone prices are climbing across the board, with revised tags now appearing on devices from Samsung, OPPO, OnePlus, Realme, Vivo, iQOO, Motorola and Nothing. The increases are being linked to a strained supply of memory components, and the changes are affecting both older models and recently launched phones.

Across the market, the brand-wise tables show several variants moving up by a few thousand rupees, while some phones have seen repeated revisions in recent days. The heaviest pressure is being seen in the Rs 15,000 to Rs 30,000 range, though some upper-midrange phones have also been hit.

Brand wise list of phones with price hikes

Samsung’s updated pricing includes the Galaxy A56, Galaxy A36 and Galaxy F17. The Galaxy A56 8GB + 256GB variant has moved from Rs 44,999 to Rs 46,999, while the 12GB + 256GB version has gone from Rs 47,999 to Rs 52,499. The Galaxy A36 8GB + 128GB now costs Rs 33,999, up from Rs 32,999, and the 12GB + 256GB version is now Rs 43,499. The Galaxy F17 4GB + 128GB has also risen from Rs 14,499 to Rs 17,999.

OPPO has a longer list of revisions. The K14x now starts at Rs 14,999 for the 4GB + 64GB version, up from Rs 12,999. The K14, A6x, A6 5G, A6 Pro and A6s 5G have all been revised upward too. The Reno range has also seen increases, including the Reno 15c, which now stands at Rs 41,999 for the 8GB + 256GB variant and Rs 44,999 for the 12GB + 256GB variant. The Reno 14 Pro 12GB + 512GB model has moved to Rs 60,999 from Rs 54,999.

OnePlus has revised the Nord 5 and 15R. The Nord 5 8GB + 128GB variant is now Rs 33,999, and the 12GB + 512GB option has gone up to Rs 39,999. The OnePlus 15R 12GB + 256GB now costs Rs 50,499, while the 12GB + 512GB version is priced at Rs 55,499.

Realme’s list is among the longest in the roundup. The C71 has moved to Rs 8,999 from Rs 7,699. The C83, C85, Realme 15, 15T, 15x, 16 Pro, 16 Pro+, P4x, P4, and P4 Power have also seen changes across variants. Several of these have gained between Rs 1,000 and Rs 6,000, with the Realme 15 8GB + 128GB now listed at Rs 29,999 and the 12GB + 256GB version at Rs 33,999.

Vivo has seen price increases of at least Rs 1,000 across several models and channels. The Y31 5G, Y51 Pro, Y400, V70, V70 Elite, T5x, T4 Lite, T4x and T4 are all on the revised list. The Vivo T4 Lite 4GB + 128GB variant has risen from Rs 9,999 to Rs 13,999, while the V70 Elite 12GB + 256GB has gone up to Rs 59,999.

iQOO, Motorola and Nothing have also joined the list. The iQOO Z10R, Z10, Z11x and 15R now carry higher prices, with the Z11x 6GB + 128GB variant revised to Rs 22,999. Motorola’s Moto G35, G57 Power and Edge 60 Fusion have been updated too. Nothing’s Phone (3a) Lite is the only model from the brand listed with a price hike so far, now at Rs 21,999 for the 8GB + 128GB variant.

The article also notes that phones launched in the Rs 15,000 to Rs 30,000 range have been most affected, with some models seeing hikes of up to Rs 5,000. In contrast, premium phones above roughly Rs 60,000 have not seen similar jumps yet. The text adds that memory prices have surged sharply and that smartphone brands are passing on those higher costs to consumers.

What is driving the increase

The reported reason for the hikes is a memory shortage. Memory and storage manufacturers are said to be prioritising orders for AI data centre companies, which has reduced or halted supply for components used in smartphones and PCs. The input says the shortage covers LPDDR5X, LPDDR4X RAM and NAND, and that brands are being forced to source those parts at higher prices.

The summary cites Communications Today, which says memory prices have risen nearly 90 to 120 percent since late 2025. It also says memory can now account for up to 40 percent of the total manufacturing cost in budget phones.

There is no clear sign in the input that the pressure is easing. The roundup says prices are expected to keep rising through 2026, according to Counterpoint Research, and that some revisions have happened suddenly and without prior notice. It also says discounts and bank offers during major sales on Amazon and Flipkart may not offset the higher base prices the way they did earlier.

The piece ends by suggesting that buyers may want to compare offers on current models and last-generation phones, since the revised pricing list keeps changing. The article does not say when the next update will come, only that the brand-wise tables will be updated when there is another price change.

Selected revised prices mentioned in the roundup:

• Samsung Galaxy A56 12GB + 256GB: Rs 52,499
• Samsung Galaxy A36 12GB + 256GB: Rs 43,499
• OPPO Reno 14 Pro 12GB + 512GB: Rs 60,999
• OnePlus Nord 5 12GB + 512GB: Rs 39,999
• Realme 16 Pro+ 12GB + 256GB: Rs 48,999
• Vivo T4 Lite 8GB + 256GB: Rs 16,999
• iQOO Z11x 8GB + 256GB: Rs 26,999
• Moto G35 4GB + 128GB: Rs 12,499
• Nothing Phone (3a) Lite 8GB + 256GB: Rs 23,999

The list reflects the prices stated in the input and covers both older and newly released smartphones mentioned there.