Vivo raises India phone prices by up to Rs 4,000 across mid-range models

Vivo hikes prices across mid-range lineup

Vivo raises India phone prices in India by Rs 3,000 to Rs 4,000, with changes affecting the T5x, V70 series and Y-series models. The latest revision comes as pricing pressure continues across the segment, and follows earlier price moves by the company in 2026.

The steepest increase is on the Vivo T5x, where every configuration now costs Rs 4,000 more. The V70 and V70 Elite have also moved up, while the Vivo Y51 Pro has become costlier by Rs 3,000 across variants. Additional hikes for the Y400 and Y31 5G were tipped, though they were not live at the time of the report.

Models affected in the latest price revision

Vivo has implemented another round of price hikes across its mid-range smartphones in India, with increases reaching up to Rs 4,000 depending on the model and variant. The revisions cut across the T, V and Y series.

• Vivo T5x 6GB + 128GB: Rs 18,999 to Rs 22,999
• Vivo T5x 8GB + 128GB: Rs 20,999 to Rs 24,999
• Vivo T5x 8GB + 256GB: Rs 22,999 to Rs 26,999
• Vivo V70 8GB + 256GB: Rs 45,999 to Rs 49,999
• Vivo V70 12GB + 256GB: Rs 49,999 to Rs 53,999
• Vivo V70 Elite 8GB + 256GB: Rs 51,999 to Rs 55,999
• Vivo V70 Elite 12GB + 256GB: Rs 56,999 to Rs 59,999
• Vivo Y51 Pro 8GB + 128GB: Rs 24,999 to Rs 27,999
• Vivo Y51 Pro 8GB + 256GB: Rs 27,999 to Rs 30,999
• Vivo Y31 5G 4GB + 128GB: Rs 18,999 to Rs 19,999
• Vivo Y31 5G 6GB + 128GB: Rs 20,999 to Rs 23,999
• Vivo Y31 5G 6GB + 256GB: Rs 26,999 new

According to the input data, the Vivo Y400 was also tipped for a hike, with the 8GB + 128GB and 8GB + 256GB variants listed at Rs 28,999 and Rs 31,999 respectively. Those changes were not yet live when the report was written.

Market pressure and earlier revisions

The new pricing round comes after Vivo had already raised prices for the T4 series by up to Rs 2,500 earlier in 2026. The current move is wider in scope and larger in size. Most affected devices are now Rs 3,000 to Rs 4,000 more expensive than at launch.

For the Vivo T5x, the increase is consistent across all versions. That model’s 6GB + 128GB variant now stands at Rs 22,999, up from Rs 18,999, while the 8GB + 128GB version has moved to Rs 24,999 from Rs 20,999. The top trim, 8GB + 256GB, is now priced at Rs 26,999, compared with its earlier launch price of Rs 22,999.

The V-series has also seen a clear shift. The Vivo V70 now starts at Rs 49,999 for the 8GB + 256GB configuration, while the 12GB + 256GB model is listed at Rs 53,999. The V70 Elite has moved to Rs 55,999 for the 8GB variant and Rs 59,999 for the 12GB version. The report noted that the V70 and V70 Elite are now priced closer to sub-flagship offerings from Samsung and OnePlus in the Rs 45,000 to Rs 60,000 band.

The Vivo Y51 Pro has also gone up by Rs 3,000 across variants, now starting at Rs 27,999. The Y31 5G has seen smaller changes on some trims, with the 4GB + 128GB model rising to Rs 19,999 and the 6GB + 128GB variant reaching Rs 23,999.

India smartphone market under pressure

Market data cited in the input points to a softer backdrop for phone sales in India. According to Counterpoint Research, India’s smartphone market declined 9 percent year-on-year in the first nine weeks of 2026. The data ties the slowdown to rising device prices, cautious consumer sentiment and weaker retail conversions across channels.

Component costs, especially memory, remain a key pressure point. The input says price increases have gradually filtered through the market, first in smaller steps and now in more visible jumps. By early 2026, more than eight brands had raised prices, with an average increase of around Rs 1,500.

Vivo’s latest adjustments are above that average. The company’s mid-range lineup now reflects a wider gap between launch pricing and current street pricing, particularly in the Rs 20,000 to Rs 30,000 bracket and in models above Rs 40,000. The input also notes that some buyers may wait for sale pricing, bank offers or exchange deals, though the report does not say when or whether further changes will follow.

For now, the latest Vivo price revision covers the T5x, V70, V70 Elite, Y51 Pro and Y31 5G, with tipped changes for the Y400 also appearing in the list. The company has not added any separate explanation in the provided material. The pricing move comes amid a year when more brands have been revising prices and the market has remained uneven.