Amazon Great Summer Sale Teases Galaxy S25 Ultra at Rs 94,999

Amazon Great Summer Sale Teasers Ahead of May 8 Start

Amazon has started teasing smartphone deals for its Great Summer Sale, which begins on May 8, with one of the biggest highlights being the Samsung Galaxy S25 Ultra at a claimed Rs 94,999. The listed price is below the phone’s current price of Rs 1,18,999, pointing to a discount of up to Rs 24,000 in the teaser. Amazon has also shown early effective prices for other phones, including the OnePlus 13R at Rs 37,999, the OnePlus Nord CE 6 at Rs 27,999, and the Samsung Galaxy M56 at Rs 21,999.

The sale teasers arrive at the same time Flipkart is advertising competing prices on the iPhone 16 and iPhone 17. Flipkart is showing the iPhone 16 at Rs 58,900 and the iPhone 17 at Rs 71,900, adding to the pricing pressure in the premium smartphone segment this week.

Galaxy S25 Ultra Drops Below Rs 1 Lakh in Teaser Pricing

The most closely watched number in Amazon’s teaser is the Galaxy S25 Ultra at Rs 94,999. That brings Samsung’s flagship below the Rs 1 lakh mark in the sale preview, a notable shift from its current listed price of Rs 1,18,999. The teaser suggests a reduction of Rs 24,000, though Amazon has not laid out the full discount structure yet.

Whether the headline figure will be available to every buyer is not clear from the teaser. The input data says final discount structures remain unclear and that effective prices likely include bank offers. Exact card eligibility, exchange breakdowns and stock details have not been specified.

Amazon’s Great Summer Sale starts tomorrow, and the timing matters because the teaser comes before the sale has actually gone live. That leaves open the question of how much of the advertised pricing will carry through when buyers reach checkout.

Shortly before the sale, Amazon also teased prices for other Samsung and OnePlus phones. The OnePlus 13R was shown at an effective price of Rs 37,999. The OnePlus Nord CE 6 was teased at Rs 27,999. The Samsung Galaxy M56 was listed at Rs 21,999. No further breakdown was provided in the input for those devices.

• Samsung Galaxy S25 Ultra teaser price: Rs 94,999
• Current listed price: Rs 1,18,999
• Claimed discount: up to Rs 24,000
• OnePlus 13R effective price: Rs 37,999
• OnePlus Nord CE 6 effective price: Rs 27,999
• Samsung Galaxy M56 teased price: Rs 21,999

Flipkart Pricing Adds Pressure on the iPhone Lineup

The early Amazon teasers are arriving against a backdrop of active competition from Flipkart. This week, Flipkart is advertising the iPhone 16 at Rs 58,900 and listing the iPhone 17 deal price at Rs 71,900. Those prices place the two marketplaces in direct view of each other as they push flagship phone deals ahead of the broader sale season.

Amazon has not shared exact iPhone 16 pricing in the material provided, but the summary indicates that iPhone pricing is one of the central points of comparison in the current sale cycle. The rivalry appears to be shaping how both platforms position premium phones, especially as buyers watch for lower entry prices on newer models.

The input notes that buyers may advance upgrade plans instead of waiting for Diwali sales, but that point is framed as a consumer impact angle rather than a confirmed market outcome. What is confirmed is that premium phones are being advertised at lower teaser prices now, several months before the festive season.

OnePlus, iQOO and Samsung Midrange Models Enter the Mix

Alongside the flagship names, Amazon’s teaser list includes mid-premium and midrange phones. The OnePlus 13R, the OnePlus Nord CE 6 and the Samsung Galaxy M56 are all part of the early sale messaging. The input also mentions iQOO Neo 10 and iQOO 15R among the products of interest, but it does not provide confirmed teaser prices for those devices.

The market context supplied with the input says the current round of sale pricing is part of a broader push to reposition devices into lower price brackets. That is reflected in the way Amazon and Flipkart are advertising effective prices rather than simple flat discounts. The distinction matters because effective price can depend on bank offers, exchange value and other sale conditions that are not fully spelled out yet.

For now, the only firm numbers in the teaser are the ones already published in the input: Galaxy S25 Ultra at Rs 94,999, OnePlus 13R at Rs 37,999, OnePlus Nord CE 6 at Rs 27,999, Galaxy M56 at Rs 21,999, iPhone 16 at Rs 58,900 on Flipkart and iPhone 17 at Rs 71,900 on Flipkart.

Amazon’s Great Summer Sale begins on May 8. The early deal teasers suggest the opening days may be marked by aggressive pricing on flagship and midrange smartphones, while the final purchase price will likely depend on the offers that appear once the sale goes live.

As of the teaser stage, the main detail is simple: Samsung’s Galaxy S25 Ultra is being shown below Rs 1 lakh, and that alone puts pressure on the rest of the premium phone market ahead of the sale.