Apple Borivali Opens February 26 as India's Sixth Apple Store

Borivali Store Details

Apple announced on Friday that it will open its second store in Mumbai, Apple Borivali, on February 26. The new outlet will be located at Sky City Mall in Borivali and will mark Apple’s sixth retail store in India. It comes three years after the company opened its first India store, Apple BKC, at the Jio World Drive mall in Mumbai in August 2023. The Borivali store is set to welcome customers at 1 pm IST, as Apple expands its retail footprint in the city three years after the first outpost opened in Mumbai.

Apple noted that Borivali will broaden access to its product sales and after-sales services. Visitors will be able to shop Apple devices, pick up purchases in-store, and seek support through the Genius Bar. The store will also host Today at Apple sessions for customers to learn more about Apple devices and features. Apple added that one-to-one shopping assistance will be available, including support for business customers.

In its communications about the new outlet, Apple emphasized that the Borivali store will operate with the same customer-centric services that have characterized its other Indian outposts, including personalized assistance and in-store support for corporate and small-business customers.

Store Features and Design Details

Officials said the Borivali barricade surrounding the store carries a peacock-inspired visual identity. This design motif was first introduced at the opening of Apple Hebbal in Bengaluru and later used at Apple Koregaon Park in Pune and Apple Noida. Apple described the design as signaling confidence, detail, and a sense of arrival, seen through Apple’s lens of creativity. The company stated that Borivali will serve a growing community of startups and businesses, alongside individual customers.

The Borivali opening adds to Apple’s existing India footprint that includes Apple BKC in Mumbai, Apple Saket in Delhi, Apple Hebbal in Bengaluru, Apple Koregaon Park in Pune, and Apple Noida at the DLF Mall of India. Apple had announced that its first India store opened in Mumbai and its second in Delhi in April 2023, with expansion in 2025 adding Hebbal, Koregaon Park, and Noida to the network. The company’s ongoing retail expansion in India is framed as part of strengthening its presence in key Indian cities, with Mumbai described as an important market for Apple’s retail ambitions.

Broader India Retail Network and Context

The Borivali store is described as part of Apple’s plan to strengthen its retail network in key Indian cities. Apple noted that Mumbai remains an important market for the company as it grows its presence in the country. In addition to the six stores currently operating in India, Apple’s retail activity in the country has included a mix of flagship locations and community spaces designed to host events and training sessions.

Aside from the Mumbai and Delhi stores, the company’s other physical locations in the country include Apple Saket, Apple Hebbal, Apple Noida, and Apple Koregaon Park. The company has not disclosed a formal Hyderabad store opening date, but a recent report suggested the possibility of a new Hyderabad store as part of ongoing expansion. The report indicated that senior roles such as Manager, Senior Manager, and Store Leader were listed for Apple Retail in the city, signaling preparation even if no official date was announced. If confirmed, the Hyderabad addition would mark Apple’s first store in that city.

Separately, sources quoted in the same material indicated the Cupertino giant is exploring a larger infrastructure expansion in India, including a 20,000 square foot corporate office in Chennai at DLF CyberCity, Porur. The plan is presented as part of a broader shift beyond manufacturing, with the intention of establishing a Global Capability Centre to manage key global operations, supported by strong infrastructure and connectivity. Apple did not provide a timetable for the Chennai project in the materials reviewed, but the reference underscores the company’s intent to broaden its Indian operations beyond retail storefronts.

Apple CEO Tim Cook reportedly confirmed plans for additional stores when the company reported record revenue for the December quarter. While that statement pointed to a future path for further store openings, the precise locations and dates were not detailed in the transcript of the briefing. Meanwhile, the Borivali opening is scheduled for February 26, with the store to open at 1 pm local time, signaling Apple’s continued push to strengthen its retail network in Mumbai and across India.

The Borivali store adds to Apple’s strategy of offering both direct product access and customer engagement opportunities in its stores. In addition to sales, in-store pickup, and Genius Bar support, the company’s Indian locations have hosted Today at Apple sessions and offered one-to-one assistance to business customers. The ecosystem around these outlets is designed to provide hands-on experiences with devices, services, and ecosystem features, while also enabling Apple to cultivate relationships with startups and business clients in rapidly growing Indian markets.