Ai+ smartphone price hike pushes Nova 2 Pro and Ultra up by Rs 2,000

Ai+ smartphone price hike is now live across Pulse 2, Nova 2 and Nova 2 Neo 5G, with the biggest jump landing on the Pro and Ultra models. The company says memory, manufacturing and logistics costs forced the revision, adding more pressure to the under-₹20,000 5G segment.

Ai+ Pulse 2 pricing update lifts base model to Rs 10,999

The entry-level Pulse 2 has seen a smaller bump, but it still matters for buyers tracking budget 5G phones under 20000. The 4GB+64GB variant is now higher by Rs 1,000, while the 4GB+128GB trim has gone up by Rs 500. That puts the base model at Rs 10,999.

For shoppers looking at value-first phones, even a small revision can change the shortlist. Ai+ is operating in a crowded price band, and the Pulse 2 update shows how quickly the under-₹20,000 segment shifts when manufacturers adjust pricing. The phone remains part of the broader budget 5G category, but the new figures make it a little less aggressive than before.

Ai+ Nova 2 Neo 5G price rise tracks wider Indian smartphone revision

The larger pricing changes are on the Nova 2 family. Nova 2 and Nova 2 Neo 5G, along with their higher trims, have all moved up by Rs 1,000. The Nova 2 Pro and Nova 2 Ultra have taken the steepest rise, with a Rs 2,000 increase across variants.

According to the company, the revision reflects higher memory, manufacturing and logistics costs. That explanation matches a broader Indian smartphone price revision that has been affecting value-focused devices for some time. For buyers, the impact is felt most in the 5G phones under 20000 bracket, where small changes in memory pricing or overall costs can quickly change what looks like a good deal.

The Nova 2 series sits in a segment where competition is already tight. When one model moves up by Rs 1,000 and another by Rs 2,000, shoppers often end up comparing not just the phone itself, but also what else is available at a similar price point. That is especially true for users watching the memory component cost surge and trying to hold on to a fixed budget.

The price hike also makes the spread between the models easier to notice. Pulse 2 takes the lightest revision, Nova 2 and Nova 2 Neo 5G sit in the middle, and Nova 2 Pro and Ultra absorb the steepest increase. In simple terms, Ai+ has reset the line so that the upper models now ask for a bigger step up from the entry-level options.

For buyers, the main takeaway is straightforward. Ai+ has raised prices across its current lineup, and the changes are not uniform. The entry model has gone up modestly, but the more premium Nova variants now cost noticeably more than before. In a market where under-₹20,000 5G phones are closely watched, that kind of change can matter quickly.

• Pulse 2 4GB+64GB: up by Rs 1,000
• Pulse 2 4GB+128GB: up by Rs 500
• Nova 2 and Nova 2 Neo 5G: up by Rs 1,000
• Nova 2 Pro and Nova 2 Ultra: up by Rs 2,000

Overall, the Ai+ smartphone price hike shows how cost pressure is shaping affordable 5G phones in India. Buyers tracking the segment will likely compare these revised prices closely before deciding whether to buy now or wait for the next shift.