Sony Bravia 9II 115-inch lands in India at ₹28.99 lakh

Sony Bravia 9II 115-inch is now India’s biggest Sony TV, with a 292 cm panel and a listed best-buy price of ₹28,99,990. The gap between that figure and the ₹45,99,900 MRP makes this a very specific flagship, aimed at luxury buyers, private screening rooms and high-end home-theatre installs.

True RGB backlighting TV brings Sony’s brightest 115-inch panel

The 115-inch Sony Bravia price gets you Sony’s True RGB system, which uses independently controlled red, green and blue LEDs for wider colour and stronger brightness. Sony pairs that with XR processing, Luminance Booster Pro and Smooth Colour Gradation. Taken together, these are the main display features Sony is using to position the set against rival ultra-premium Mini LED TVs in India.

On paper, the appeal is straightforward. Bigger size matters here, but Sony is also leaning on its backlighting approach to make the panel stand out in a market where premium buyers often compare brightness, colour handling and overall image consistency before they even look at screen size.

Sony Bravia 9II audio system adds 12 speakers and Google TV

The Sony Bravia 9II audio system on this model includes eight full-range speakers, two tweeters and two subwoofers. Sony does not include the Immersive Black Screen Pro treatment on this size, which is worth noting because not every top-end feature appears on every version of a flagship line.

Google TV is also onboard, so the TV is not being sold as a display-only product. Sony says a future Google TV Gemini update is meant to make voice search feel more natural. That detail matters for buyers who are looking beyond the panel itself and want a premium TV that also works well as a smart home entertainment hub.

For a set this large, audio and software matter almost as much as the panel. Many buyers in this segment are not shopping for a simple living-room TV. They are looking at custom installs, dedicated media rooms and premium spaces where both sound and interface experience become part of the decision.

Bravia 7II prices in India show Sony’s wider premium ladder

Alongside the flagship, Sony has already opened sales for smaller Bravia 9II and Bravia 7II models. The Bravia 7II starts at ₹2,21,990 and goes up to ₹5,29,990 for the 85-inch version. That range gives a clearer picture of where the 115-inch model sits in Sony’s India lineup.

This pricing ladder shows the 115-inch Sony Bravia is not meant to be a mainstream upgrade. It sits at the extreme top of the range as the brand’s largest Bravia TV statement piece. In practical terms, that means the 115-inch set is for buyers who want scale, premium specs and a very visible centrepiece, not just a bigger screen than usual.

For Sony, the strategy is easy to read. The smaller models give the company a wider premium base, while the 115-inch version pushes the brand into luxury territory. The difference between the models is not only about inches. It is also about how Sony is segmenting its flagship line for India, with one model built to lead attention and others built to widen the premium ladder.

That is why the listed price matters as much as the screen size. At ₹28,99,990, the Bravia 9II 115-inch is clearly positioned for a narrow audience. The TV is still important beyond that small buyer group, though, because it signals where Sony wants its top-end television range to sit in India right now.